Nutrafol

Challenge: Nutrafol, the hair growth supplement manufacturing company based in New York, rebranded its brand identity and newly designed the company’s online retail website. My task was to create marketing animations for social media to reach a wider range of consumers as well as educate them about the features of the products. Since each product is distinct, bringing out the features of each product such as Men’s, Women’s, Gender Neutral, and Hair Boosters was challenging.

The new brand guideline includes detailed instructions on the usage of photographs, typography, and logos. Even though there are in-house photographed images for ad campaigns, a lot of stock images are used as well. Making the usage of stock photos look coherent and incorporated as part of the brand visual was a key point of the process as well.

Unique Solution
I followed the guidelines meticulously, adhering to its specific instructions. As social media serves as an extension of the company’s homepage, I ensured that the content remained relevant to the website’s context, maintaining a consistent branding voice throughout.