Chairish

Homepage

Year: 2021

Brief: Chairish is a San Francisco-based online retail company that specializes in selling one-of-a-kind home furnishings and art. As a Senior Digital Designer, I was responsible for designing content for the homepage and email blasts.

Challenge: The homepage follows a simple template, with specific brand visual guidelines, including a color palette that must be adhered to.

Unique Solution: Designing within the templates and utilizing the designated color palettes became a repetitive yet effective process. The crop and composition of photos significantly impacted the design quality, particularly for the unique vintage pieces offered by the company. By simplifying the overall frame, the products were allowed to shine more. Incorporating a diverse range of color combinations within the templates enhanced the visual appeal and modernity.

Email Campaigns

Brief: I designed layouts for daily email campaigns using the brand’s color palette and templates.

Challenge: Adhering to the brand’s visual guidelines while designing creative content for the email campaigns.

Unique Solution: Similar to the homepage design, working within the templates and utilizing the specified color palettes was a recurring process. The composition and cropping of photos played a crucial role in maintaining design quality, especially for the one-of-a-kind vintage pieces. Simplifying the overall layout allowed the products to stand out, while incorporating a varied mix of color combinations within the templates enhanced the visual appeal and modern aesthetic.